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Проект Fashion AID |

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Воскресенье, 19 февраля 2017 года
FASHION-AID.IN.UA

Проект Fashion AID

Социальная коллекция футболок на тему безопасного секса и здорового образа жизни
Как украинский интернет стал благотворительным благодаря моде и безопасному сексу

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6 июля, 2015 08:06
16 июля 2010 года в украинском сегменте интернета запустилась первая площадка, на которой можно не только купить стильную дизайнерскую футболку по теме safe sex, но и поучаствовать в благотворительной помощи ВИЧ-позитивным детям.
Новый сайт www.fashion-aid.in.ua, ставший частью большого проекта Фонда Елены Пинчук «АНТИСПИД» – Fashion AID, дает возможность каждому на себе проверить лозунг «хороший секс – это безопасный секс» и вовлекает в благотворительность тысячи молодых украинцев.
Проект поддержали украинские художники и дизайнеры

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6 июля, 2015 11:10
Свои работы в поддержку проекта создали Илья Чичкан, Ксю Марченко, Светлана Бевза, Мария Бех, Маша Шубина и группа BLUEMOLOKO. Некоторые из этих футболок можно было приобрести на специальном стенде в PinchukArtCentre.
Лимитированная арт-серия
От креативного конкурса к благотворительной креативности

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21 июля, 2015 13:33

Первая коллекция Fashion AID появилась в результате проведения конкурса Naked Street Fashion - конкурса принтов на тему безопасного секса на футболках и нижнем белье. Церемония награждения победителей конкурса, организованного Фонд Елены Пинчук «АНТИСПИД», состоялась 26 ноября 2010 года в PinchukArtCentre. В ней приняли участие известные украинские дизайнеры, креативные директора крупнейших рекламных агентств Украины, вошедшие в жюри конкурса, известные люди из мира моды, медиа и музыки.

У всех гостей и участников церемонии была возможность сделать свой вклад в борьбу со СПИДом. Они могли не только приобрести футболки на тему safe sex, которые с ноября 2010 года продаются в PinchukArtCentre, но и отправить стильный тематический подарок своим друзьям и знакомым, приняв участие в перформансе Pack&Send.

Перформанс на церемонии награждения победителей конкурса Naked Street Fashion
Лучшие работы конкурса составили основу первой коллекции проекта

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21 июля, 2015 14:59
Работы из шорт-листа конкурса Naked Street Fashion

Свой вклад в проект сделали компания Mama Music и группа «НеАнгелы» – девушки придумали свой принт, в котором они появились на церемонии награждения, выражая поддержку социальной инициативе Fashion AID.

Идею конкурса поддержали крупнейшие рекламные агентства Украины – JWT Украина, Saatchi & Saatchi Украина, Десятка, Provid, Adam Smith Advertising, а также агентство Young & Rubicam, которое уже много лет проводит конкурс социальной рекламы Young Creative Award. Каждое из этих агентств сделало от одного до двенадцати работ в поддержку конкурса. Они были безвозмездно переданы Фонду Елены Пинчук «АНТИСПИД» для проекта Fashion AID.
Поддержка рекламных тяжеловесов
Поддержка фанов проекта

Три танцевальных флеш-моба были устроены в последнее воскресенье лета 2010 года в Киеве - в ТЦ «Глобус», на Хрещатике напротив ЦУМа и на Почтовой площади у McDonalds.

Инициаторами стали фанаты проекта Fashion AID в Facebook, которые поддерживают идею безопасного секса, любят и умеют танцевать.

Каждый, кто успел заснять действо, получил подарок -- фирменную эко сумку Fashion AID.

Проект Fashion AID: истоки

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23 июля, 2015 05:12
История проекта началась в марте 2007 года, когда началось сотрудничество Фонда Елены Пинчук «АНТИСПИД» с Ukrainian Fashion Week (UFW).
Коллекция Red Fashion AID

19 марта на подиуме Ukrainian Fashion Week (UFW) 30 ведущих украинских дизайнеров по инициативе Фонда Елены Пинчук «АНТИСПИД» представили общую коллекцию Fashion AID, посвященную борьбе со СПИДом. Каждый участник проекта создал по одному красному образу.

Продолжением проекта стал благотворительный аукцион, который состоялся 22 марта в развлекательном комплексе «Арена».

Деньги, собранные в ходе торгов, направлены на помощь ВИЧ-позитивным детям-сиротам.

Коллекция Love Fashion AID

16 октября 2007 года Фонд Елены Пинчук «АНТИСПИД» представил уникальную социальную коллекцию Love Fashion AID, посвященную борьбе со СПИДом. 38 украинских дизайнеров создали для этой коллекции по два свадебных наряда, которые были посвящены ВИЧ-позитивным людям. «ВИЧ и СПИД – это не приговор, жизнь продолжается, и счастье – возможно!» – заявили участники проекта.

Волшебное шоу, поставленное дизайнером Алексеем Залевским, до слез растрогало гостей, собравшихся в павильоне Украинской недели моды, и телезрителей канала М1, транслировавшего показ в прямом эфире. В нем приняли участие ВИЧ-позитвные люди, украинские звезды шоу-бизнеса и спорта, а также – Мисс Мира 2006 Татьяна Кухаржова. Каждый участник проекта Love Fashion AID, создавая свой образ – символ Любви и Света, проявил свое понимание девиза коллекции: «Жизнь продолжается!».

Коллекция AIDS Army Fashion

Третья мировая война началась! И это не метафора. Сегодня идет война, которую СПИД объявил человечеству. Война, которая ежегодно уносит тысячи жизней украинцев. Поэтому «Все на войну со СПИДом!», – призвали лучшие украинские дизайнеры, которые 20 октября 2008 года на подиуме Ukrainian Fashion Week (UFW) показали третью социальную коллекцию проекта Fashion AID, названную AIDS Army Fashion и посвященную войне со СПИДом.

В совместном проекте и UFW приняли участие 32 дизайнера, каждый из которых создал по одному милитари-образу. А в дефиле прошли известные и влиятельные украинцы из мира политики, шоу-бизнеса, телевидения и спорта, которых мобилизовал на эту социальную акцию Фонд «АНТИСПИД».

Коллекция Sexy Safety

16 марта 2010 года главное fashion событие сезона – Ukrainian Fashion Week – закрылось показом социальной коллекции нижнего белья Sexy Safety, созданной лучшими украинскими дизайнерами по инициативе Фонда Елены Пинчук «АНТИСПИД».

Обнажить проблему СПИДа, сказать о том, что безопасность и защита от СПИДа может быть модной и сексуальной, – это цель совместного проекта Фонда Елены Пинчук «АНТИСПИД» и Ukrainian Fashion Week. Дефиле транслировалось в прямом эфире Нового канала – партнера проекта Sexy Safety.

Полуфиналистки конкурса Мисс Украина оделись ради безопасного секса

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27 июля, 2015 15:49
Дефиле

В финале юбилейного Национального конкурса Мисс Украина его участницы вышли на сцену дворца «Украина» в стильных футболках, посвященных теме безопасного секса.

Так самые красивые девушки Украины поддержали проект Fashion AID, чтобы защитить украинскую молодежь от ВИЧ/СПИДа и вовлечь ее в сбор благотворительных пожертвований для ВИЧ-позитивных детей.

О социальной коллекции футболок, в которые были одеты девушки, рассказали ведущие конкурса Вера Брежнева и Иван Ургант.

«Мы то, что мы носим»

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27 июля, 2015 11:08
В апреле 2011 года официанты пятнадцати столичных ресторанов и ночных клубов оделись в специальные креативные футболки на тему Safe Sex из коллекции «Мы то, что мы носим». Любая футболка была доступна прямо в ресторане или на сайте www.fashion-aid.in.ua. Все собранные средства были направлены на приобретение материалов, необходимых для безопасной работы с кровью, в которых остро нуждаются украинские больницы.
Цель этой акции, организованной Фондом Елены Пинчук «АНТИСПИД» и Семьей ресторанов Козырная Карта, – напомнить молодым людям о необходимости защищать себя от ВИЧ/СПИДа.
Креатив 2.0
Инициаторы акции привлекли на свою сторону и посетителей – каждый из них во время обеда или за чашкой кофе мог придумать свою футболку на тему безопасного секса. Самые остроумные футболки клиентов пополнили коллекцию «Мы то, что мы носим».
Коллекция «Мы то, что мы носим»
Презентация первых итогов проекта «Мы то, что мы носим»
18 мая 2011 года в ресторане Da Vinci Fish Club Фонд Елены Пинчук «АНТИСПИД» и Семья ресторанов КОЗЫРНАЯ КАРТА собрали известных украинских музыкантов и актеров, модных дизайнеров и художников, чтобы рассказать о первых итогах своего совместного проекта «Мы то, что мы носим»На вечеринку пришли телеведущие Оксана Соколова, Василиса Фролова, Юрий Горбунов и Александр Педан; певица Гайтана и дуэт «Алиби»; актер Остап Ступка; художники Илья Чичкан, Маша Шубина и Евгения Гапчинская; организаторы Ukrainian Fashion Week Ирина Данилевская и Владимир Нечипорук, дизайнеры Лилия Литковская, Алексей Залевский и Лилия Пустовит; олимпийская чемпионка Лиля Подкопаева; шеф "Нового канала" Ирина Лысенко, бизнесмен Гарри Корогодский.
Байкеры за безопасный секс

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27 июля, 2015 12:18
Драйва в проект добавили футболки, созданные активистами байкерского движения – участниками Международного мотофестиваля «Протасова гора».
Байкеры Украины решили не только проявить свою социальную позицию, но и помочь детям, которых коснулась эпидемия ВИЧ/СПИДа.
Коллекция «Секс по-Новому»

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27 июля, 2015 13:33
В 2012 году ведущие «Нового канала» и участники проекта «Фабрика звезд» создали жизнерадостную коллекцию «Секс по-Новому» – в поддержку проекта Fashion AID.
Вся коллекция
Молодые дизайнеры рассказали свою #CokeBottleStory, чтобы помочь ВИЧ-позитивным детям

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Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /www/sites/new.aids.ua/lib/smarty/coreola/modifier.langdate.php on line 27

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /www/sites/new.aids.ua/lib/smarty/coreola/modifier.langdate.php on line 29

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /www/sites/new.aids.ua/lib/smarty/coreola/modifier.langdate.php on line 29

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /www/sites/new.aids.ua/lib/smarty/coreola/modifier.langdate.php on line 33

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /www/sites/new.aids.ua/lib/smarty/coreola/modifier.langdate.php on line 36
27 июля, 2015 13:56
Благодаря партнерству с компанией Coca-Cola Ukraine в 2015 году на сайте Fashion AID появилась коллекция #CokeBottleStory, которая была собрана из лучших работ конкурса, посвященного 100-летию культовой бутылки Coca-Cola.
Работы конкурса «Расскажи свою #CokeBottleStory»
Проект Fashion AID |

ФАНДРАЙЗИНГ


Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /www/sites/new.aids.ua/lib/smarty/coreola/modifier.langdate_full.php on line 6

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /www/sites/new.aids.ua/lib/smarty/coreola/modifier.langdate_full.php on line 10

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /www/sites/new.aids.ua/lib/smarty/coreola/modifier.langdate_full.php on line 14

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /www/sites/new.aids.ua/lib/smarty/coreola/modifier.langdate_full.php on line 19
09 декабря, 2015
Сбор благотворительных пожертвований для исполнения новогодних и рождественских мечтаний ВИЧ-позитивных детей
Проект Fashion AID |

ФАНДРАЙЗИНГ


Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /www/sites/new.aids.ua/lib/smarty/coreola/modifier.langdate_full.php on line 6

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /www/sites/new.aids.ua/lib/smarty/coreola/modifier.langdate_full.php on line 10

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /www/sites/new.aids.ua/lib/smarty/coreola/modifier.langdate_full.php on line 14

Warning: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected the timezone 'UTC' for now, but please set date.timezone to select your timezone. in /www/sites/new.aids.ua/lib/smarty/coreola/modifier.langdate_full.php on line 19
11 октября, 2015
Сбор пожертвований на оборудование для очистки донорской крови