UNAIDS and Globo launch new Internet web series on serodiscordant couples
The web series — a spin-off of the TV series Malhação: Seu Lugar no Mundo (Malhação: Your Place in the World), which airs every weekday to an estimated daily audience of 20 million people—is comprised of five episodes, to be released each Saturday during April.
Mixing fiction and documentary elements, the series will tell the stories of young serodiscordant couples, in which one member is living with HIV and the other is not. The aim of the web series is to reach out to a young audience and deepen the debate on social life and relationships among serodiscordant couples, showcasing not only the social challenges they face but also the possibilities for people who want to enjoy a healthy and well-informed sexuality with their HIV-positive partners.
As part of the partnership with Globo, UNAIDS is providing advice for the AIDS-related scenes, supporting the author, screenwriters and producers in fine-tuning language and terminology, and contributing ideas for new topics, scenes and real stories that can add value to dialogues and characters.
Globo is the largest media group in Brazil and owner of one of the world’s most influent TV channels in terms of audience. More than 91 million people, just under half the country’s population, tune in to it every day. In recent years, Globo has started to invest in its Internet branch, Gshow, through which original web series and spin-offs of its soap operas are helping the cannel to strengthen its outreach.
“Our strategy is to mobilize the country on issues of social relevance. Therefore, the partnership with UNAIDS is essential for us to send this message of respect, tolerance, enlightenment and harmony in the interaction between serodiscordant couples. And also to reach the greatest audience possible and contribute to positive behavioural changes.”
Bia Azeredo, Social Responsibility Director, Globo
"For the first time in the history of Brazilian television we are going beyond HIV prevention, testing and treatment. We are also talking about sexuality, stigma and discrimination, and more importantly we are talking directly to a young audience, which is the most affected in the country nowadays."
Georgiana Braga-Orillard, UNAIDS Country Director, Brazil